Assistant Manager, Marketing Strategy

Summary

The University of Guelph is seeking an Assistant Manager, Marketing Strategy to lead social media, web content, and marketing initiatives focused on advancing domestic and international student recruitment and enrolment goals. This role involves developing coordinated strategies for different markets, overseeing digital advertising, recruitment websites, and digital tools, and using audience insights and analytics to enhance the prospective student experience. The Assistant Manager will also manage the creation of recruitment marketing content and creative materials, supervise staff including a Social Media and Marketing Specialist and student employees, and guide international regional teams in developing localized content. The ideal candidate is a collaborative marketing leader with strong digital expertise, sound judgment, and the ability to manage complex projects in a fast-paced environment.